Switzerland scores twin digital wins

Switzerland’s digital economy notched two major wins this week, culminating today with the listing of SMG Swiss Marketplace Group Holding AG on the SIX Swiss Exchange.

SMG, which operates some of the country’s most recognisable online platforms—including Homegate, ImmoScout24, Ricardo, and AutoScout24—priced its shares at CHF 46, the top of its announced range.

According to SIX CEO Bjørn Sibbern, the listing represents “Europe’s largest IPO so far this year.”

In a statement posted shortly after the bell-ringing ceremony, Sibbern added: “This IPO once again demonstrates Switzerland’s role as a hub for dynamic, high-growth businesses. We are proud to provide a platform where ambitious companies like SMG can access capital, increase visibility, and unlock future opportunities.”

The listing places SMG alongside recent Swiss IPOs such as Puig, Galderma, and HBX, reinforcing SIX’s position as a European listing venue for growth-stage firms. It marks a significant step for the company, founded in 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

Earlier in the week, Switzerland’s financial sector saw another digital milestone. A consortium including UBS, PostFinance, and Sygnum Bank successfully completed a proof of concept for a blockchain-based Deposit Token under the Swiss Bankers Association. The trial demonstrated the feasibility of legally binding payments between institutions using tokenised bank deposits on a public blockchain.

“The tested Deposit Token is a strategic step toward the future,” said Martin Hess, chief economist at the SBA. “It underscores the innovative potential of the Swiss financial centre.”

Sygnum’s deputy CEO Thomas Eichenberger added, “Together with partners such as UBS and PostFinance, we’ve demonstrated the potential of this technology with concrete implementation examples.”

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