PBW: Morgan Stanley highlights network effects as key to adoption

Network effects and industry coordination is critical to unlocking institutional adoption of digital assets, according to Morgan Stanley’s head of digital asset strategy, Amy Oldenburg.  

Following the launch of the Morgan Stanley Bitcoin Trust (MSBT) last week, Oldenburg took the stage at PBW sharing her opinion on the industry’s current roadblocks.  

She argued that progress will depend less on isolated innovation efforts, and more on collective participation across both traditional finance and crypto-native markets. 

“How do we get enough network effect? How do we get firms to commit and invest to get things off the ground?” Oldenburg said, noting that many industry participants remain hesitant, waiting for others to move first. 

“You need the infrastructure and technology yesterday, but it takes years to build. We have to create environments where participants feel safe to work together and move this forward.” 

Oldenburg foresees increasing convergence between traditional financial institutions and crypto-native firms, with both sides adapting their respective models and processes to align more closely.  

 

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