PwC, one of the Big Four, has signalled a renewed commitment to crypto-related work, according to the Financial Times.
Paul Griggs, PwC US senior partner and CEO, said the firm has decided to “lean in” to the growing decentralised finance industry, looking to a passage of the GENIUS Act alongside the broader pro-crypto stance of the US government.
“The Genius Act and the regulatory rulemaking around stablecoin I expect will create more conviction around leaning into that product and that asset class,” Griggs told the FT.
“The tokenisation of things will certainly continue to evolve as well. PwC has to be in that ecosystem.”
Previous regulatory uncertainty had limited the engagement of the Big Four with crypto-related clients.
Since President Donald Trump’s re-election, PwC plans to be “hyper engaged” across both audit and consulting lines, according to the report.
The firm has already begun pitching clients on how stablecoins could be used to improve payment system efficiency.
Signalling wider adoption across the Big Four, KPMG has said crypto asset adoption reached a “tipping point” in 2025 and has been providing compliance advice and risk management services related to digital assets.
